NEW YEAR, NEW CHANGES, NEW CEO

Peer Leth takes over as the new CEO of Green Box A/S from January 2024.

GreenBox A/S aspires to become a market leader in prefabricated bathrooms in Denmark, and plans to expand the company’s position in the other Nordic markets.

New and, not least, future market requirements for sustainability and documentation will place greater demands on the entire construction industry in the coming years. To support the company’s ambition and continue to ensure that the company can help drive the green transition in the construction industry, the owners have decided to strengthen the management resources in the company.

GreenBox A/S has therefore appointed Peer Leth as its new CEO, and he took up his position in January 2024.

Peer Leth is 58 years old and has a background in the building materials industry, including 17 years as CEO of the production company Troldtekt A/S, which manufactures acoustic ceilings.

Peer Leth will be responsible for the day-to-day management of GreenBox A/S, and, with his commercial background, Peer will strengthen the sales strategy in all markets and lead the sales organisation in Denmark, Sweden and Norway.

Peer skal også understøtte en langt mere intensiv markedsføring og branding af præfabrikerede badeværelser fra Green Box A/S overfor rådgivere og arkitekter. Green Box A/S vil arbejde med at synliggøre de mange fordele og muligheder ved valg af præfabrikerede badeværelser fra Green Box både ud fra pris, kvalitet og bæredygtighed.

Peer will also support much more intensive marketing and branding of prefabricated bathrooms from GreenBox A/S in relation to consultants and architects. GreenBox A/S will work to highlight the many advantages and opportunities offered by prefabricated bathrooms from Green Box in terms of price, quality and sustainability.

The previous CEO and founder, Mogens Jeppesen, will continue as COO. This will give Mogens the necessary time and resources to focus on production, quality and product development to ensure that the company can meet the goal of shorter lead times while maintaining our consistent high quality.

This must go hand in hand with continued product development and production initiatives that support the green transition, which will be an increasing market demand in the coming years.

At the end of 2023, additional capital was injected into GreenBox A/S. This should be seen as a clear signal to customers and markets that the owners of GreenBox A/S have full confidence in GreenBox A/S’s ability to realise its potential in the coming years and show controlled growth in the Nordic markets in new building projects and renovation, where GreenBox A/S wants to be present.

With this new setup, GreenBox A/S wants to find itself in an even stronger position in the collaboration with customers and decision-makers in all markets.  At GreenBox A/S, we are pleased to have Peer Leth on board, and we look forward to a fruitful collaboration that will provide us with new necessary management resources to strengthen Greenbox A/S’s market position in the coming years.

FACTS

Green Box A/S has approx. 140 dedicated employees and produces customised, prefabricated bathrooms in Aulum in Jutland with a life cycle impact assessment (LCIA) of only 3-4 kg CO₂/m²/year.

All materials used in our bathrooms can be included in Nordic Swan Ecolabelled and DGNB-certified buildings.